A Modern Parable

One day Jesus was seated quietly in the marketplace when he is approached by a young marketing executive from a large advertising firm.

The young man struck up a conversation with Jesus: "I've always admired you and your work," the young man told Jesus. He talked about his character, his power, his rants against the religious establishment, his miracles, and his works of social justice. "I've always admired your stance on women's roles in society. I love your work with the poor and the disadvantaged. And that thing you did with the lepers, and the man born blind! That was amazing? How did you do that!?!? I love your teachings, and the way you stick it to the Pharisees! And raising Jairus' daughter, Lazarus, and that widow's son from the dead? Priceless! You do good work!"

"Umm, thank you," Jesus replies hesitantly.

"But," the executive continued, "I think you are missing a golden opportunity to market yourself better! I mean, all this talk about denying yourself and taking up your cross? The world rejecting you? Pain and loss for your followers? All of that talk is bad for business! You know you would get a lot more attention if you would make your message user friendly! Health and wealth, that kind of thing."

"Besides," the young man rushed on, not allowing Jesus time to interject; he was on a roll! "Besides... there's a lot of marketing potential here! Bracelets and books, jewelry and music, programs and seminars... We could make a gold mine on this Christian Living thing. It is its own market! We could market Christianity to the masses! Christianity for the single life, Christianity for better marriages, the Christian way of raising our children. 40 Days to a Better You. your Best Life Right Here Right Now. The Christian Secrets of Business Success... We could even turn around the whole meaning of the cross and make them out of gold, put them on a chain, and make them a sort of status symbol or a brand!"

"Think of it," he continued, "just think of all the possibilities! Church would be like a great mixture of Kiwanis and Country Club! Beautiful buildings on every corner, shining the light of Christian prosperity to a lost and dying world! A place for hurting people to look at and realize just how bad their lives are! Maybe by seeing our beautiful churches they will turn back to God and leave their lives of sin. Think about it... Church will be a great place for people to try out their A game. It will be a place where they act better than they do throughout the week! It is calling them to a higher standard of life and living. While you are here, you WILL blend in! Our pastors and ministers will be put on pedestals and held up as role models, even if they are a little broken or rough around the edges in private."

"Jesus, just think about the possibilities! Think about the power and prestige that will go with being a Christian! We can use our faith to punish those who disagree. We can pour billions into political interest groups and parachurch political organizations. We can start our own radio stations, For Us and By Us, and create our own TV networks. We can make our own films and movies, create our own little subculture. Think of all of the possibilities! Just imagine what could happen with a little marketing savvy and initiative!"

"So, let's make this Christianity thing a little easier to follow. Can we boil it down into a pithy saying or some trite comment people can remember? Can we make church and ministry about us so that it will attract more people? I think we are sitting on a gold mine here, Jesus. What do you think?"

So, what do you think Jesus would say? What Would Jesus Do? (Yes, all puns intended!)

Maybe Jesus would answer...
"One thing you lack. Go and sell all you own, all you treasure, give away your heart's greatest desire, and then come and follow me."

OR, "Seek first HIS Kingdom and HIS righteousness..."

OR, "Does this offend you? 62What if you see the Son of Man ascend to where he was before! The Spirit gives life; the flesh counts for nothing. The words I have spoken to you are spirit and they are life. Yet there are some of you who do not believe."

OR, "How difficult it is for the rich to enter the Kingdom of Heaven!"

Or maybe just, "GET BEHIND ME, SATAN!"

What is the heart of the Gospel? Is it health and wealth? Is it success? Is it corporate driven Christianity? Is it about making money with catchy gimmicks, having the biggest church, or the prettiest building? Is it about programs and ministries, youth groups and coffee shops, marriage seminars and Christian movies?

A wise minister once told me, "Whatever you win them with you win them to..." I think it is true. Over time, as Christianity become more polished and marketed, we began to ignore some of Jesus' teachings. Oh, we like the stuff about heaven, but we often ignore things like "Blessed are the poor... Woe to those who are rich..." We live in favor of Jesus' miracles, but ignore Jesus' calling to true discipleship and cross-bearing. It leads non-Christians to despise marketed Christianity, and called Ghandi to say, "I like Christ, but I don't like Christians! I would be a Christian, if it weren't for Christians..."

What kind of Christianity are you bought into? Does it change who you are, or just gloss over your rough edges? Do you look good on the outside with all of the t-shirts buttons and jewelry but are dead or dying inside, or are you truly being transformed? Christianity is not about gimmicks, programs, or marketing initiatives, building programs or church growth.

Instead, Christianity is about following Christ, God in the flesh, who died for you but had the audacity to not stay dead! It is death, burial, and resurrection, and our following Christ in death, burial, and resurrection through baptism.

Christianity is meant for more than cheap tricks and failed gimmicks. Let us never take the easy road of corporate marketing. Instead, let's take up our crosses and begin to follow him, wherever he leads.